Keeping the content layer the enterprise runs on — observed, assured, self-healed.
Reveille delivers Service Level Assurance for the document-centric processes that power modern enterprises. Through continuous observability, proactive detection, and intelligent response, we keep critical Enterprise Content Management (ECM), Intelligent Document Processing (IDP), and automation services reliable, measurable, and resilient — so organizations can trust the automation they depend on.
- We created the category
- Independent by structure
- Cloud-native by design
Enterprises can see their infrastructure. They can’t see their content.
The documents, workflows, and automated processes that actually drive outcomes — and increasingly feed AI — are the enterprise’s biggest blind spot. As that content moves to vendor-owned clouds, the visibility teams used to have moves with it. The platform reports healthy; the workflow can still be broken. Reveille was built to close that gap.
We created the category
Reveille pioneered Content Observability — continuous visibility, assurance, and optimization for the ECM, IDP, and automation workflows that drive business outcomes. We define and lead the category we named.
Independent by structure
Reveille is the independent observability layer — not built or operated by the platforms it measures. Vendor-neutral by structure, so audit, risk, and compliance teams get a measurement their platform vendor didn’t author.
Cloud-native by design
Deployment-agnostic by choice. One observability layer covers vendor SaaS clouds, public cloud, private cloud, hybrid, and on-prem — from a single console, feeding the cloud observability stack your team already uses.
What Service Level Assurance looks like in practice
Cloud didn’t eliminate the content layer. It hid it.
Your vendor runs the platform — and the dashboards, the SLAs, and the post-incident narrative. Reveille is the observability layer loyal to the customer, not the platform: the verification of your vendor’s service levels that your vendor doesn’t write.
The team behind Content Observability
Decades of enterprise software, content management, and cloud experience — building and leading the category that keeps the content layer running.
Robert Estes
Bob is CEO and a board member at Reveille, leading strategy, growth, and operations. A 25+ year enterprise software executive, he has launched multiple early-stage tech companies, co-founded MediaBin (acquired by Interwoven), and held senior marketing and product leadership roles. He is a Georgia Tech graduate.
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Brian DeWyer
Brian is CTO and a board member at Reveille, providing product strategy and technical leadership. With 25+ years in technology, he previously served as a senior IT leader at Wachovia and led consulting engagements at IBM Global Services for Fortune 1000 commercial and government clients. A former AIIM board member, Brian holds a BSME from Virginia Tech and an MBA from Wake Forest University.
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Chris McNulty
Chris leads global product and technology strategy at Reveille — vision, roadmap, engineering, and go-to-market alignment. With 20+ years in enterprise software, cloud, and AI, he previously served as CTO at Synozur and held senior product leadership roles at Microsoft across Microsoft 365 and related platforms. Chris is a recognized industry author, speaker, and board member in the enterprise content space.
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Wayne Ford
Wayne leads strategic partnerships, channel growth, and M&A initiatives at Reveille. With nearly 20 years scaling high-performance sales teams, he has held senior leadership roles at Stats Perform, Kofax, Anacomp, and Dell EMC (Captiva). Wayne holds a bachelor’s degree from DeVry University.
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David Held
Dave leads financial oversight and Reveille’s Customer Success program, drawing on experience as both a technology vendor and customer. He previously held leadership roles at XcelleNet — Controller, CFO, and COO — and spent 14 years at Yum! Brands driving global technology evaluation and implementation. Dave is a CPA with an accounting degree from Augusta University and an MBA from the University of Wisconsin.
LinkedIn — coming soon
Ryan Shallenberger
Ryan develops the direct and channel marketing strategies that grow Reveille’s market presence. With 10 years of B2B marketing experience, he guides go-to-market programs and messaging across the enterprise software space. Ryan graduated from The Ohio State University in 2015 with a Bachelor’s in Marketing.
Connect on LinkedInWhere Reveille works from — and how to reach us
The content layer is where your business runs. Reveille makes sure it holds.
See how Content Observability keeps your ECM, IDP, and automation workflows reliable, measurable, and resilient — on cloud, hybrid, and on-prem.